Virtual Offices Are Confusing and Annoying
Virtual offices have taken the executive suites industry by storm. Everyone wants to expand the virtual office clientele. If you look out on the internet about the number of individuals talking about virtual offices you will see a sustained flurry of activity, especially on Twitter. Everyday a new company launches promising a great virtual office. But what the heck does it really mean? Virtual office… who has any clue? Everyone has a different conception of a virtual office. What’s yours?
Here’s the quick rundown:
- Group collaboration software that can be simply chat, or a combination of chat, collaboration, centralized repository of communications
- Home or mobile (i.e., your car) office set up that allows independents or corporate workers to connect virtually to colleagues and partners
- Executive suites offering, where client has access to offices, meeting rooms, virtual receptionists, use of a business address, mail receiving, etc.
- Virtual administrative assistants, virtual assitants and virtual personal assitants, and more
- Phone system that allows all types of services. Examples are Ring Central and Phone.com
Within each of these options there are many different many different flavors, many different sizes and many different brands. This will continue to cause confusion in communication and on the internet. Lucky for our industry, the virtual office that is quite prominent on the web (search Google for “virtual office”) is the the executive suites industry. The executive suites industry claims 6 of the top 10 results.
But why do I say this is annoying? Well, I ran into another group collaboration website today that promises:
You save time, stay more competitive, build meaningful business relationships and reduce costs with everything you need in a single location.
While this company might provide a great solution, how many more flavors of these group collaboration and networking sites do we need? Can we really promise these things with simple web collaboration?
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