Is the Executive Suite Holding Back the Executive Suite?

A recurring theme in the serviced office space world is that it is going to take strategic initiatives on the part of corporate CEOs to ignite serious growth in creation and utilization of serviced offices. We’re not talking about moving from a fraction of a percent of the overall commercial office space market to 1.5%; [...]

A recurring theme in the serviced office space world is that it is going to take strategic initiatives on the part of corporate CEOs to ignite serious growth in creation and utilization of serviced offices. We’re not talking about moving from a fraction of a percent of the overall commercial office space market to 1.5%; we’re talking about the type of movement you see Regus’ Mark Dixon and others discussing. We’re talking about the move to 5, 10, 15% of the overall commercial office space market.

In a study published by CoreNet Global in April of 2009, a survey conducted among corporate executives it found the single biggest obstacle to corporations implementing alternative workplace strategies (which could include executive suites as a component) is executive buy-in:

With current workforces becoming further geographically spread along
with the introduction of new technologies, alternative workplace strategies (AWS) present
opportunity that can potentially save on salary cuts and freezes. Still, the largest challenge
continues to be a lack of support from senior management, according to a recent survey of CoreNet
Global Dallas Summit registrants.

While there are pockets of the serviced office industry that are working diligently on gaining access to C-level initiatives, unless there is constant pressure from the industry, demonstrated cohesion and an innovative and solid value proposition, the industry will continue to wish, hope and pray without seeing much benefit.

Regus is doing a great job on this front, but despite their diligence Regus alone is not enough. True innovation is more likely to happen with some direct competition. We’re all still sitting… waiting anxiously for that competition. Where will it come from?

Related posts:

1. Regus’ Aggression Is Extreme – Competitors Beware
2. Virtual Offices Are Confusing and Annoying
3. Long-time Cincinnati Executive Suite Sheds Franchisor, Starts OfficeKey

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This entry was posted on Wednesday, January 13th, 2010 at 11:54 am and is filed under Future Offices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.